It is an online platform that allows users to communicate with each other and provide support with a dedicated community building. You can then configure and personalise your community and help all the members to converse amongst them and with your business with ease. The users within the community can answer questions, learn new utilities, skills from other people, test & sell new products and ideas, and reach out and keep in contact with like minded people.
Formerly Experience Cloud was known as Community Cloud.
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Salesforce Experience Cloud is useful for both B2B and B2C businesses. As community cloud has the ability to create communities for customers, it has the ability to tailor your portal to fit your needs, independent of whichever audience type you are targeting.
Experience Cloud can be hosted on Salesforce sites and integrated with external websites as well. It allow to enjoy a seamless transition between your website and your community whilst gaining the all the benefits of being a Salesforce product.
TThere are a total of 6 different Community Cloud licenses: Customer Community, Customer Community Plus, Partner Community, Lightning External Apps Starter, Lightning External Apps Plus, and Channel Account. The three most popular licence types allow a B2C focused portal with the ability to access and share Salesforce Accounts and Contact data only. The Customer Community Plus license allows for everything on the Customer Community Licence, with additional features like reports and Dashboards, enhanced security etc. Partner Community license allows not just accounts and contacts but also leads, opportunities and cases to be shared.
The main difference between a Lightning Community and a Visualforce Community is that both have their own benefits depending on your business needs.
A Lightning Community allows users to use Salesforce preset templates for a simple and faster setup.
A Visualforce built Community on the other hand is entirely personalised. This style of Community is more advanced and requires skilled developers to implement.